Kakao Piccoma Opens Japan-Only BL Webtoon Service Lulumiru
Readers can filter out unwanted tags and search for specific traits in each member of a romantic pairing.
Kakao Piccoma has launched Lulumiru, a webtoon platform dedicated to boys-love content. The Japan-only service offers free membership and chapter-by-chapter purchases.
Kakao Piccoma, Kakao’s Japanese subsidiary, announced on November 5 that it had launched Lulumiru, a webtoon platform exclusively for boys-love content. The service is currently inaccessible outside Japan.
Readers can access the service through web browsers on smartphones, tablets and PCs. Membership is free, and readers can buy works chapter by chapter.
Lulumiru carries new series alongside older titles with lasting popularity.
Its search tools let users exclude characteristics and tags they dislike. A “top x bottom” search also lets readers select traits they want in each member of a romantic pairing.
Kakao Piccoma is running large-scale advertisements for Lulumiru in Tokyo’s Ikebukuro district from November 9 through November 22.
The company also operates Piccoma in Japan, offering:
- Webtoons
- Web manga
- Web novels
Lulumiru’s launch comes less than two months after Kakao Entertainment announced in late September that it would close its North American webtoon platform Tapas.
The closure marks the end of a major part of Kakao Entertainment’s direct platform strategy in the region. It comes five years after the company invested about 1.1 trillion won (about US$780 million) to acquire Tapas and webnovel platform Radish.
Tapas will end service on March 31, 2027.
In South Korea, Kakao Entertainment plans to merge Kakao Page and Kakao Webtoon into one platform centered on Kakao Page by year’s end. It plans to combine their content, user data and about 16,000 original IPs.
